AICHAN is the BEST FRIEND for girls who want to stand out! This season's theme is ''YOUR ASSISTANT. As I am about to graduate from school and start my working life, I turned my attention to the ''newcomers'' who walk around with a lot of baggage behind their bosses' backs. The movie “The Devil Wears Prada” is about a rookie who does his boss's arrogant chores and takes care of his boss. The collection is a combination of that worldview, his own roots in Osaka, and his grandmother's Mottainai spirit. This collection is an expression of the story “if a person from Kansai became a fashion editor's assistant and moved to Tokyo”. AICHAN will be the “assistant” for this new assistant, proposing an impatient, meddlesome, but ''heartful'' style for coming to work.