C'est mimi! With the concept of “You are so cute, you can't stop being cute” in Japanese, we propose clothes that make you cuter, that make you more aware of your cuteness. This season, the focus is on “chubby. We seek to increase the selection of body shape standards in the world by conveying the cuteness of chubby, and to seek liberation from beauty standards. Marie Antoinette said, “If you don't have bread, why don't you eat cake? Inspired by these words, the freedom of body shape is expressed in knitwear. Today, the customs of beauty in being thin remain strong, although the world is becoming more diverse. We want to convey the message, “You are pretty no matter what your body shape is.