OSAKA INSTITUTE OF FASHION College

Major from 2nd year

Brand Management

Producer course

PRODUCER

Launched a brand while in school,
Learn the know-how necessary for brand producers.

We have introduced an ``Entrepreneur Development Program'' that provides hands-on experience in the process from brand planning to store development and product delivery. Students will acquire skills useful for finding employment, becoming independent, and starting a business, such as graphic design using a computer, trend analysis, and the use of AI in marketing.

Selling my own brand at Hanshin Department Store Umeda Main Store

We will open a POP-UP at Hanshin Department Store Umeda Main Store. In addition to selling to the general public, we will also invite top-class professionals in brand and select shop management to hold a judging panel and receive evaluation and advice.

Web Shop

You will launch your own brand and set up an online shop, aiming to make a profit while still in school.

PICK UP!

BRAND CONCEPT

“LOVE MAKES A HAPPY WORLD” Love creates a happy world and connects people. We aim to create an opportunity for people to learn about the social issues currently facing the world. An intimate wear brand that incorporates plenty of details that girls like, and creates only "things that girls like no matter how old they are" that make them happy every day just by owning them.

curriculum

2nd​ ​year

I started my own brand while I was in school,
Learn the know-how necessary for brand producers.

This course trains brand producers who can grasp market needs and plan products. It introduces a unique "entrepreneurship training program" to produce your own brand. You will experience the entire process from planning to product delivery, including sales at online shops and real pop-up shops. You will also gain a deeper understanding of graphic and business computer skills, trend analysis, and how to use AI in marketing, and acquire skills that will be useful for finding employment, going independent, or starting a business.

Educational subjects
  • Sales work Ⅱ
  • Brand marketing Ⅰ
  • Introduction to AI Ⅰ
  • VMD I
  • Fashion drawing Ⅱ
  • Apparel Product Exercises II (Pattern/Sample Making)
  • Material knowledge Ⅱ
  • Graphic design Ⅰ
  • business communication
  • Employment measures I
  • Industry information
  • Brand merchandising Ⅰ
  • internship
  • Overseas training

Work presentation schedule

[First half] Summer Festival
[Late Period] Spring Festival
POP-UP

Main subjects

Brand merchandising Ⅰ

We conduct marketing research and trend analysis to plan products that add style and originality to target needs. Learn everything from planning to presentation.

Brand production project

Using the planning methods acquired in the second year, students will plan and produce original brands. In conjunction with marketing classes, the brand will be developed and sold in online shops and real pop-up shops.

3rd​ ​year

Educational subjects
  • Brand production project
  • Brand marketing Ⅱ
  • design planning
  • sales promotion
  • Introduction to AI II
  • VMDⅡ
  • web shop Ⅰ
  • Apparel Product Exercises Ⅲ (Pattern/Sample Making)
  • Graphic design Ⅱ
  • Employment measures II
  • Industry information
  • Store management web shop POP-UP shop
  • Graduation production original brand display

Work presentation schedule

[First half] Summer Festival
[Late term] Long-term store operation
POP-UP SHOP
Web Shop

A trendsetter!
Aim to become a brand producer who creates the next trend!

In the 3rd year, students become brand owners themselves and experience the execution of tasks from planning to promotion, sales, and delivery, as well as the accompanying PDCA. This is our school's unique initiative to develop "strong individuals" by gaining practical experience just like a professional.

Flow of brand production

Entrepreneurship development program

1 marketing
2 brand planning
3 product planning
4Outsourcing
5 presentation
6 PR tool creation
7 brand sales
Brand debut
Selling original brands!
Hanshin Department Store Umeda Main Store

Sell original brands at real shops and online!

Department/Course

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